Internet media has a global audience. Its interactive nature and the possibility of giving instant answers, represent qualities of the environment.
Internet marketing is joining the creative and technical aspects of the Internet, including: design, development, advertising and sales. It is also known as i-marketing, web marketing, online-marketing or e-marketing.
Internet marketing also refers to the placement of media along different stages of the marketing cycle. These mean search engine marketing (SEM – search engine marketing), Search Engine Optimization (SEO), banner ads on specific websites, email marketing and Web 2.0 strategies.
The targeted type of user usually navigates the Internet, therefore marketing messages may reach him/her directly. This approach is used in your search engine marketing, where ads based on keywords are carefully selected by our marketers and approved by you thus being searched by the target user.
Internet marketing is relatively inexpensive compared to other marketing methods for the same target audience. Companies can reach a global public using a small fraction of their traditional advertising budgets. Its online environment nature allows consumers to research and purchase products and services of their choice. Therefore, there are attractive benefits for you and your clients in an environment that can bring quick results. Our strategies and overall effectiveness of marketing campaigns depend on business goals and cost-volume-profit (CVP).
Internet marketing’s effects are easily measurable through statistics. Almost all aspects of an Internet marketing campaign can be tracked, measured and tested. Dev-Vision implements a variety of methods: pay per impression, pay per click, pay per run, or pay per action. Accordingly, online marketing can determine which messages or offerings are more appealing to the public and your site’s visitors. Campaign results can be measured and tracked immediately because online marketing usually require users to click on an ad to visit a web site or perform a specific action. Such measurements cannot be achieved by out-door advertising (such as billboards), or in-door advertising.
Exposure, response time and overall effectiveness of online marketing is easier to follow than those of traditional marketing.
Viral marketing refers to marketing techniques that use existing social networks such as Twitter, Facebook, MySpace and others to produce an increase in brand awareness. Also this is used to achieve marketing objectives such as product sales, viral replication processes and encouraging visitors or customers to spread "the buzz". Viral promotions may take the form of video clips, interactive Flash games, Advergames, e-books, bundled software, images or text.
However, the best online marketing effects are obtained in combination with traditional marketing elements, such as design, advertising, direct sales, etc.
Our experts will study carefully your product, service or brand, then will develop a strategy to promote it on the Internet using specific methods related to its applicable domain.
While we manage the marketing campaign, we will look carefully through the feedback forms and methods of measuring, coming from the target audience and their response on the results of the campaign.
As online marketing services, we offer:
Easy ways to get the answers you need. Our office work hours are from Monday to Friday, between 08:00 - 16:00 GMT.
